# Data & Analytics

Your analytics dashboard provides valuable insights into how your booth is performing and allows you to view information collected through [data capture](/copy-of-halo-app/experience-designer/post-capture/data-capture.md).

You can filter data by date, device, or gallery for a more focused view.

#### Overview Items

A quick look at your booth’s overall activity and performance:

* Total participants
* Number of uploads
* Gallery views over time
* Sessions chart -- tracks booth activity over time, including both participants and uploads.

***

#### Social Engagement Metrics

We track sharing activity across popular platforms, helping you understand where and how participants are engaging with your content.

{% tabs %}
{% tab title="Facebook" %}
**Share Button Clicks**

Number of times the Facebook share button was used.

**Referred Views**

How many people opened the gallery link from a Facebook post.

**Shares**

Number of pictures posted to Facebook from your event.

**Reactions**

Count of “likes,” “loves,” and other reactions on shared links.

**Comments**

Total Facebook comments on posts linking to your gallery.
{% endtab %}

{% tab title="Instagram" %}
Due to platform limitations, Instagram doesn’t offer robust third-party analytics. We instead provide data from our own platform to help you gauge participant interest.

**Share Button Clicks** 

Number of times the Instagram share button was used.

**Hashtags**

We include a link that lets you quickly search your event hashtags on Instagram.
{% endtab %}

{% tab title="X (formerly Twitter)" %}
**Share Button Clicks**

Number of times the X share button was used.

**Referred Views**

Number of people who clicked through to your gallery from a post on X.
{% endtab %}

{% tab title="LinkedIn" %}
**Share Button Clicks**

Number of times participants shared via LinkedIn.

**Referred Views**

Clicks on your gallery from LinkedIn posts.
{% endtab %}
{% endtabs %}

***

#### Data Capture

Download data collected during your event as a CSV file. The download option is located about halfway down the [**Analytics page**](https://www.simplebooth.com/analytics).

<figure><img src="/files/yrc9hJKHdjbQ3kmYiQbZ" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="danger" %}
If data capture was accidentally disabled during an event, participant information cannot be recovered after the event.
{% endhint %}

***

#### Demographic Insights

We use face detection technology to offer demographic insights based on booth activity:

* **Average Age**: Estimated average age of participants.
* **Average People Per Photo**: See how many group vs. solo shots are taken.
* **Gender Breakdown**: Approximate distribution of male and female participants.

***

{% hint style="success" %}

## Plan Availability

**Overview & Social Engagement**

:white\_check\_mark: Plus, Pro, Select

:x: Lite, Core

**Data Capture Download**

:white\_check\_mark: Pro, Select

:x: Lite, Core, Plus

**Demographic Information**

:white\_check\_mark: Select

:x: Lite, Core, Plus, Pro
{% endhint %}


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