# Open API Integration

The API integration works in conjunction with [Data Capture](/copy-of-halo-app/experience-designer/post-capture/data-capture.md) to collect information from participants and deliver it directly to your own server, database, or CRM.

This option is intended for custom marketing or specialized data workflows. Because it involves connecting Simple Booth to external systems, it requires development resources to implement.

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#### How it Works

Once configured, the API integration removes the need for manual data exports and ensures your lead generation or marketing workflows stay updated throughout your event.

After a participant submits their information via the Data Capture form, the API automatically triggers a request to your server. This transfer happens in the background, so the guest experience is uninterrupted while your database or CRM is updated in near real-time.

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#### API Setup

To begin integrating your data capture with your own internal systems, follow the setup steps in our [**API Tokens guide**](/accounts-and-billing/account-management/api-tokens.md).

{% hint style="info" %}
The API is designed for technical users. If you do not have a developer and need a more "plug-and-play" solution, consider using our [Mailchimp](/copy-of-halo-app/experience-designer/post-capture/data-capture/mailchimp-integration.md) integration instead.
{% endhint %}

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{% hint style="success" %}

## **Plan Availability**

✅ Pro, Select&#x20;

❌ Lite, Core, Plus
{% endhint %}


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