# Mailchimp Integration

The Mailchimp integration automatically syncs [data collected](/copy-of-halo-app/experience-designer/post-capture/data-capture.md) from participants during your event directly to a selected Mailchimp audience. It is an excellent, beginner-friendly CRM (customer relationship management) tool that requires no technical setup to get started.

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### Connect Your Mailchimp Account

Before you can enable the sync for a specific event, you must link your [Mailchimp account](https://admin.mailchimp.com/) to your Simple Booth account. You can connect multiple Mailchimp accounts if you manage different clients or audiences.

1. From your [**dashboard**](https://app.simplebooth.com/), click your avatar in the top-right corner.
2. Select **Manage Account**, then open the [**Integrations**](https://www.simplebooth.com/integration-settings) tab.
3. Click **Connect Mailchimp** and follow the prompts to log in and authorize the connection.

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### Enable Mailchimp for a Preset

Once your account is connected, you must enable the integration individually for each [preset](https://app.simplebooth.com/presets) you want to sync data from.

1. Open the [preset](https://app.simplebooth.com/presets) you plan to use. 
2. Scroll down to the [**Data Capture**](/copy-of-halo-app/experience-designer/post-capture/data-capture.md) card in the **Experience Designer**. Ensure Data Capture is enabled to see the integration options.
3. From the Data Capture card, select:
   * The specific **Mailchimp account** you wish to use.
   * The **Mailchimp audience** where you want the participant data to be sent.

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### Syncable Fields & Birthday Setup

You can sync any[ standard Data Capture fields](/copy-of-halo-app/experience-designer/post-capture/data-capture.md#standard-fields) (Email, Name, Phone, etc.) to your audience. Birthd**ays** require a specific configuration within Mailchimp to sync correctly.

#### Configuring Birthdays in Mailchimp

If you do not complete these steps in [Mailchimp](https://admin.mailchimp.com/), birthdate data will not be recorded in your audience list.

1. Open your Mailchimp **Audience**.
2. Open the **Settings** dropdown and select **Audience fields and |MERGE| tags**.
3. Scroll to the **Birthday** field settings and confirm the following:
   * **Field Label:** Must be exactly `BIRTHDAY` (all caps).
   * **Format:** Must be set to `MM/DD`.

<figure><img src="/files/bylg8jsuJ7ypurJy04cU" alt="" width="375"><figcaption><p>Mailchimp audience settings for syncing birthdays</p></figcaption></figure>

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