# PII Management

The [**Personally Identifiable Information (PII)**](https://www.simplebooth.com/personal-data/manage) purging tool allows you to permanently remove sensitive participant data from your account. This is a critical feature for users who must comply with specific data privacy regulations or corporate security policies.

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Need more information on data security? Learn more in our [**Privacy**](/accounts-and-billing/privacy/data-processing-practices.md) section.
{% endhint %}

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#### Data Retention

Before initiating a purge, ensure you have archived any information you may need for future marketing or reporting.

* **Backup Data**: Use the download button within your PII settings to export your Data Capture records before they are permanently deleted.

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#### What Information is Purged?

When a purge is performed, the following participant details are permanently removed from the Simple Booth databases:

* Email addresses
* Phone numbers
* First and last names
* Postal codes
* Birthdates

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## Plan Availability

:white\_check\_mark: Select

:x: Lite, Core, Plus, Pro
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